When you implement Search Engine Optimization (SEO) into your website, you can essentially help your customers search for and easily find the products and services that you offer. In San Antonio SEO is very popular.

SEO consists of any kind of activity that increases your website's overall visibility on search engine results pages (SERPs). The implementation of proper SEO will help search engines to be able to understand your website content and, as a result, will give users a list of relevant links based on their search query.

Technically, SEO is broken down into four different categories, but each is used as a vital role in creating your SEO marketing strategy. The following is a type of SEO and how they can optimize your website.

On-Page SEO

The beginner's guide to SEO really does outline the main basics of search engine optimization and one of the easier and most commonly used ways to boost your website's visibility is on-page SEO.

On-page SEO consists of optimizing website elements, such as implementing keywords to what’s called your meta descriptions and using an optimal URL format.

Some of the main on-page factors include the following:

#  Title tag: Consists of 60 characters or less, and it’s a shorter version of your page title and it includes your main keyword, secondary keyword, and brand name. You can use Moz’s preview tool to be able to see how your specific title appears in SERPs.

# Meta Descriptions: They are a summary of 160 characters or less, that summarizes your website that essentially explains to visitors what they can expect and helps to encourage them to click. It should also include synonyms, keywords, and related latent semantic indexing (LSI) terms, and phrases.

# Images: You should optimize your photos titles, captions, file names, and alt text for # people first, and then you implement SEO. You should include keywords where necessary and make sure you are following Google’s image best practices.

# URL structures: Generally, it’s very important to refrain from using strings of dates, and numbers. Rather, you should separate your websites page title which includes keywords, by using dashes.

# Internal Linking: These links help the search engines to find and understand web pages. Internal links are even capable of keeping visitors on your website, and that alone will communicate to Google that your website's information is relevant. You should also implement a keyword as an anchor text, instead of just “click here.”

# Content: You should make sure you are writing high-quality, original, and search-optimized content that is based solely on search intent. You should implement your keyword in the first few sentences and add at least one header as well. And use varying keywords throughout your content.

However, before you ever improve the performance of your website you absolutely have to perform keyword research and come up with an SEO strategy.