While the words you put on your sign are important, you also need to think about the font choice that you use. Some of the fonts out there can seem cool and fun, but putting them on a sign can make it difficult to read. You want to go with a font that is simple and easy to read, especially from a distance, so that your customers can read it and learn about your business as quickly as possible.

Even if your customer as 20/20 vision, there will be a point where the text on your sign is too small for them to read, especially if they are speeding by the sign quickly. When you are working on any sign, whether it is an interior sign or one on the side of the highway, you need to make sure the text you place on the sign is easy to read for all customers. You may be surprised at how big and simple the font on your signs will be. For those signs you place on the side of the road, you should go with one inch per 25 feet of visibility distance you would like.

Keep in mind that not all drivers who will see your sign will have perfect vision. It is estimated that 75% of Americans will use corrective eyewear of some kin. And it is possible that 20% of the people who see your signs could have dyslexia, which can make it even harder for them to read your signs when they go by quickly. Picking a font that is simple and easy to read, and ensuring that it is big enough to see from a distance will make it easier for your customers to read the message and remember more about your business. Picking a simple font type like Arial is a good option. Even a simple font like AvantGarde was easier to read as well. Work with your professional to find the best type of font for your signs.

Choosing the right font for your business sign is going to make a bit difference and can help you to reach your customers and get the best results when they walk by. But with so many choices out of fonts to choose, you may feel overwhelmed and have no idea how to get the right font for the sign. Working with our signwriters in Auckland can make a big difference and will ensure that you are able to find the sign font that makes the most sense for your needs. Trust our team to work with you to make the perfect business sign each time.