We started CupidBaba with the vision that sex and body-positive methods to concerns of using toys for having sex in India, people should be encouraged to discover their sexuality most positively instead of emphasizing the insecurities and fear around self-exploration. Before starting the venture, we conducted several small interviews with Indian men and women asked them about their experience with using sex toys, and got their opinions. The surveys concluded that 70% of all men and women were excited to use sexual wellness toys and erotic products like pocket pussies, sex dolls, vibrators, dildos, penis rings, and fleshlights, but they were not aware of where to find these adult products in India.